Neutrality and expression are counterparts, which can not exist without one other. However, whether a typeface should have individual expression, encounters different opinions. Out of the Master’s thesis «A matter of form: An essay on form in type design» 6 different typefaces evolved, torn between neutrality and expression. The starting point was supposed to be something neutral, ubiquitous, that almost feels like air. As a consequence Helvetica and Times New Roman were chosen and developed in very different directions – some rather traditional, some playful or unconventional. The typefaces A–B are based on Helvetica, C–F on Times New Roman. Although the origin of the typefaces is still very obvious, they have rather little in common regarding their character.
CONCEPT & DESIGN