The Barbara Residenz are holiday apartments situated in a huge, historic building in Eisenerz. The building goes with a beautiful garden and an old ballroom. Despite Eisenerz and its surrounding nature is actually quite stunning, the city is not really a tourist destination. Creating an identity for such a situation was challenging, since the branding should not only be beneficial for the apartments, but also for the city itself. The goal was to provide a great experience for guests in offering them many little details and a lot of information to help them making the very best of their stay. But equally important the new identity should also create awareness for the beauty of Eisenerz.
CONCEPT & DESIGN